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Sam Fender gives twenty-five thousand pounds award winnings to small live spaces

Sam Fender holding Mercury Prize in Newcastle
He received the honor recently in the North East

The artist has donated the entirety of his twenty-five thousand pound honor cash to the Music Venues Trust, which operates to protect the Britain's independent concert spaces.

Fender was presented with the cheque on October 16 as his latest record People Watching was chosen as the outstanding release of the previous year.

He has chosen to give the cash to the trust, in recognition of the essential function local spots fulfilled in his initial steps.

"As an artist would not have achieved my current career if it wasn't for all the shows I played around the North East, and further afield, when I was just getting going," remarked Sam Fender. "These locations are renowned, but they are in difficulty."

Since the start of 2023, more than 150 of these locations have permanently closed – roughly 16% of the whole industry in the UK.

In the last year, well-known musicians including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the trust in its initiatives to support the industry, by adding a small levy to their admission fees, which supports smaller concert halls.

Fender also took part, raising more than £100,000 on his live tour to help thirty-eight small stages across Britain.

The money supported venues that were facing potential shutdown due to issues caused by water damage, blazes and personal losses, as well as regulatory hurdles, court cases and sound issues.

Additional spaces were granted financial assistance in modernizing amenities and technical equipment that directly benefitted performers and audiences.

"The concept that revenue from concerts in large arenas helps the independent spots, where it all starts for musicians like me, is just sensible," Sam Fender has commented.

The band Pulp on stage
Pulp are among the artists who gave their honor prize money to non-profits

He is far from the only musician to contribute his honor prize money to good deeds.

Back when they received the award in 1996 for their album the album, frontman Cocker announced that the group would give their cash to the non-profit the charity.

During 2002, rapper and singer she divided her award across multiple charities, including the NSPCC and a Sickle Cell organization.

"Additionally, I donated a thousand pounds to the center, to their classes, because I trained in gymnastics when I was younger and they needed updated gear," the artist shared with a publication.

Two years ago, they donated their prize money to the community center that nurtured their act, alongside other local music groups.

Also 1994 winners they donated their winnings to a charity for MS after a close contact was found to have the disease.

"Receiving the award was sufficient," stated vocalist the singer. "The money was the bonus but we didn't need the bonus, because we had the main prize. So our victory touched the lives of others."

Recently, the Music Venues Trust shared it had rescued a couple of small stages in south-east England, by transferring them to local control.

The first in the city and the other in the city were bought under the Own Our Venues scheme, which is supported by the arts council and supporters who buy "ownership units" in the buildings.

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Jennifer Henderson

A digital strategist with over a decade of experience in content marketing and brand development, passionate about helping businesses thrive online.

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